![]() ![]() It shows you pages with missing, too short, or too long metadescriptions, page titles, headings (H1 and H2), alt texts, etc. It is very easy to figure out where your website's SEO is lacking and how to fix it. The volume of information this software provides is immense. I would recommend not using the tool blindly like I did and read up on how to optimize your crawl (filter links using regex, etc.) before using it so that you have only the information you need. I loved the free version of the tool I used and believe it has helped me figure out some of the missing pieces of the SEO puzzle. It would be good if the product included integration with Adobe analytics API in a similar way to how it integrates with Google Analytics. For example, what does “Protocol Relative Resource Links” mean? It does not create many colorful charts for SEOs to use to spice up SEO reports. There is no direct link to the help for some of the items mentioned in the interface, so it can be difficult to know what they mean. The tool doesn't start crawling from a website's sitemap (if there is one) unless you tell it to do so (starting from the sitemap invariably gives you better results and it is more likely that it will crawl the whole site). ![]() The data it presents is quite raw, which is fine for a seasoned SEO expert, but website owners and administrators will be less happy with the lack of guidance on how to interpret the data to improve SEO. There is no “take a tour” feature for familiarisation with the interface. I really liked the feature for creating XML sitemaps, and you have more control over these than other XML sitemap generators. It's great the way you can export metrics and errors for inclusion in your SEO proposal documents. It also integrates well with Majestic and Ahrefs tools. I found that the integration with Google Analytics (so you can see GA data alongside key onsite data) to be very beneficial and not something I have seen in other tools. It is a bit overwhelming, but that is a product of the extensiveness of the product. The crawl is very fast and there are plenty of ways to configure the tool to report on the metrics that I or my clients think are the most important. The product is a very good and thorough way of analyzing the data important for SEO and website health in a tabular form. ![]()
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